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I am a firm believer in trying things for yourself and not always taking someone’s word for things. I also believe in supporting black business, especially hoping to have my own business some day. This product is actually truly amazing. I’ve heard good and bad but didn’t want to believe the bad without trying it myself and I’m glad I did. I want to replace whatever I can I use regularly with a black owned brand and I found TRUE. Smells great and my clothes come out clean. Hopefully they can get in some stores here on the west coast. Until then, I’m totally fine with purchasing online.